Variety: the spice of life

In recent years the Libyan potato market has undergone major changes. Opportunities have arisen in various market segments, such as processing for French fries & crisps, as well as export. The local market is also experiencing change as Libyan consumers increasingly look for more variety in potato products on offer.

Libyan potato growers can anticipate these changes by introducing variety into their crop, i.e. growing several different varieties and/or varieties with different growing times. This not only opens the pathway to expanding into different market segments, but also makes potato entrepreneurs less dependable on Spunta market prices at harvest time, giving them more control. New varieties also offer better protection from potato diseases.